Arnott’s Milk Arrowroot Biscuit Children – Phillip and Hurbert Webb

In 1922 and again in 1924 Phillip Carlyle Webb and Hurbert John Webb of 14 Victoria Street Erskineville, aged 5 years 9 months and 3 years 5 months respectively appeared as ‘Arnott’s Milk Arrowroot Biscuit Children’ in two substantial illustrated advertisements. Searches of the Australian National Librarary’s Trove database have so far only identified these two instances of the boys’ appearance:

Arnott's Milk Arrowroot Biscuit Children - 1922.png

Sydney Mail Wednesday, 8 March 1922

Strangely the photo of Phillip and Herbert is paired with a letter and illustration depicting Janeie, Jacky and Towzer – none of whom seem to make an appearance at any other time. Never mind, the boys made a second appearance in 1924:

Arnott's Milk Arrowroot Biscuit Children - 1924.png

Sydney Mail Wednesday, 3 September 1924

Could there anything more ‘town’ than two boys from Erskineville and a pug?

A check of the Sands Directories shows the Webb family in residence at 14 Victoria Street Erskineville 1921 to 1924:

Victoria Street Erskineville Sands Extract

Sands Directory Victoria Street Erskineville – North Side 1921 to 1924

14 Victoria Street Erskineville.png

14 Victoria Street Erskineville

 The Arnott’s celebrates 150 years website describes the ‘Living Pictures’ advertising campaign as running from 1892 until the 1950s and as having involved tens of thousands of proud mums sending in testimonials with portraits and photographs of their well–fed babies. The lucky few would have portraits of their children featured in print.

This entry was posted in 1920-1929, Advertising, Arnott's, Victoria Street and tagged , , , , , , . Bookmark the permalink.

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